Clients often ask: “How can we increase use of unmanned Touchscreen Hearing Kiosks that have been placed at medical centers, pharmacies, motor vehicle offices, pathology collection centers, allied health care waiting rooms, and seniors’ centers?”
It often surprises them when we explain that Touchscreen Hearing Kiosks will rarely generate much usage and appointments if simply dropped off at a location. As proven by clients from all over the world, such as Connect Hearing!, successful unattended placement involves a greater level of support and strategic thinking. In this article, we will discuss best practice unmanned hearing kiosks.
Understanding potential users
When looking at usage reports, we often notice that Touchscreen Hearing Kiosks will experience bursts of activity, then little activity, followed by another burst… and so on. Why?
Few people are natural ‘early adopters’ and will be the first person to approach the Touchscreen Hearing Check and start using it. Most people are natural ‘followers’. When they see one person take a hearing check, their curiosity is stoked and natural timidity is eased. So they will take a hearing check when it becomes available. So, the question is: “How can we consistently get people to use it?”
One way to help overcome user inertia is to ensure that people clearly understand:
- The benefits the Touchscreen Hearing Check offers
- Where the Touchscreen Hearing Check is located
- The importance of taking the opportunity to use it
As can be seen in the photo here, Connect Hearing! (Canada) have driven use of their kiosks by strongly supporting them with point-of-sale signage.
Let us help you!
Our success and our clients’ success are intrinsically linked. In addition to the Touchscreen Hearing Check, we are also a full-service marketing company that specializes in the hearing care industry. Therefore, clients can utilize our graphic designers to design posters, banners, and other point-of-sale materials at no cost (Valued at $150/hr). Clients then arrange their own printing.
Activate staff within locations
It is always imperative to get the team of people working at the location motivated to encourage their clients and patrons to use your Touchscreen Hearing Kiosks. Below we provide some valuable tips.
Educate about the importance of addressing hearing loss
Convey to the people on site (e.g. receptionists, pharmacists, front-office) how important it is that people address hearing loss. This includes how addressing hearing loss is very effective in:
- reducing feelings of isolation
- reducing the risks of early-onset dementia due to sensory deprivation
- having a positive impact on personal confidence
Additionally, communicate the benefits for their organization, including:
- adds interactivity to a waiting room
- affirms your location as a center of community health
- performs a significant public service
Spinach Effect will assist this by designing Fact Sheets, such as the one shown here for Bloom Hearing. This a free service.
Handouts for users
We can also design flyers that can be handed out to clients and patrons at reception areas or dropped into prescription bags. Again, we will do this at no cost.
Incentives for generating use
You may also consider developing a rewards program that encourages staff at the location to encourage people to use your hearing kiosks. For example:
- Gift Cards: Offer to put $5 on a gift card that can be used at a local shopping center for each screening conducted on persons over the age of 50 years.
- Contribute to Staff Xmas Parties: Offer to put $20 towards the end-of-year parties for every user who takes the screening, has a hearing loss, and requests an appointment.
Work with us!
Hopefully, these ideas above give you some great insight into ways to make your program an even greater success. But always remember, we’re here to help. Please contact us to discuss ideas for your Touchscreen Hearing Check Program. Our greatest success stories are always with clients who see us as long-term partners!